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企業綜合能力評鑑結果

Capability Audit Assessment

SGS capability audit is an independent evaluation scheme, through specific designed checklist and professional auditing skill, to identify enterprise’s Commerce, Production, Product management capabilities and compliance of Social Responsibility, Health and Safety, if applicable, of which valuable references are fully presented via grading system of SGS owned platform.

SHINY BRANDS GROUP CO.,LTD.

Company

一、Company Introduction
SHINY BRANDS GROUP CO., LTD. is a group of enthusiastic and passionate members, led by General Manager Arron Yang. Not only create a clear positioning for the diverse brand, but also develop first open-channel access to ear-hook Double-lifting mask, pure Cotton black mask, medi-beauty 8 minutes mask, biomedical micro-biological fibre mask.

二、Milestone of Shiny Brands Group
2009- Establish the brand SEXYLOOK, also pioneered open-channel access to ear-hook Double-lifting mask.
2010- The establishment of an exclusive Asia-Pacific R&D centre, to develop with professional team around the world.
2012-Launched the “Obsidian Mask “using Japanese technology on the open-channel market. Which cause “black
mask” fever through Taiwan.
2013-The brand “LUDEYA”was established, and launched “LUDEYA bio-cellular facial mask”.
2015- Awarded with 2nd Alibaba “top 10 E-commerce in Taiwan”.
2015- Pioneered New concept of separating the top and bottom of facial mask for the first time.
2016-The brand “MIRAE”was established and launch First 8-minute super mask.
2017-In 3th Alibaba “top 10 E-commerce in Taiwan “awarded first place, also won “Master Enterprises award”、”Online
Orders Award”
2019 Mirae“Oxygen NMF 8 Minutes Instant Brightening Mask” won The Beauty Shortlist Awards as the EDITOR’S CHOICE in BEAUTY category.
2019 SEXYLOOK “ENZYME PURE WHITENING MASK“ won Monde Selection as Gold Quality Award
2019 MIRAE “Ex8 Minutes Instant Moisturizing Mask“ won Monde Selection as Silver Quality Award
2019 Establish the brand Dr.May, and launched “Patent Essential oil-FRSAB
2019 LUDEYA “Lifting Power Infusing Cream “ and SEXYLOOK “Enzyme Pure White Mask “ won TAIWAN EXCELLENCE Awards
2019 Dr. May won the 71th iENA(International Trade Fair-Ideas Inventions New Products) as silver medal

三、Core Values
SHINY BRANDS GROUP CO.,LTD. Wish to develop multi-functional, preservative-free, low-sensitive, moisturizing skin care products, to have consumers be at ease when using our products. And provide consumers with healthy, safe and effective ways of skincare, the following is the core value of the Company:
1.Provide high quality products that touched our customers
2.Use date to constantly build innovative brands.
3.Take corporate social responsibility, and create a top-class brand in the world

四、Vision
To have women in the world experience and fall in love with have quality mask made in Taiwan.

五、Ideas and Persistence
Because we take value in “Honesty and Trust”, we insist in producing high quality products. Because we believe “Positive” can be created, we expanded from Taiwan to the globe. Because we wish to use “passion “to infect the world, we value reviews from every customer. Because we have the courage to be “innovative” to sustain, we continue to create pioneer product to market.
Integrity, enthusiasm, positive, innovative, are the 4 purpose for SHINY BRAND GROUP.

六、Business Concept
We uphold the concept of brand innovation, with the most stringent cosmetic production processes and advanced equipment, to strictly compliance with ISO22716, and to ensure that the continuity of the operating certification, through scientific and technological operations of the professional.
From research and development to mass production, to provide customers with products and services that meets their needs, and take prudent, responsible and good faith as the principle, to create a reputation of good quality.

Products/Services

Brand Positioning for all the brands.
1.SEXYLOOK: Focus on market demands to develop latest cosmetics ingredients. Every products went through several adjustments、strict environmental test and clinical skin test to insure no harm to skin.
2.LUDEYA: Devoted in cellular anti-aging research, using premier ingredients to develop “Micro-needle Technology”.
3.MIRAE: Technical cooperation with medical
cosmetic clinic from Korea. Adopts latest care technology to create simple, fast, and effective post-surgery care.
4.Skin Beloved: Pursuing for simple but effective concept of skincare, insist in using nature ingredients to provide skin with the most needed supplies.
5.VEMAR: Light luxury fashion, diversity, practical, beautiful bags and accessories, showing variety of woman in the new generation.
6. Dr.MAY: The mystery of anti-aging was solved, based on abundant scientific data, experiments and studies. The cosmetic formulation ,and complex essential oil were invented, which is the free-radical and patented FRSAB). Wish to bring customer an effective skincare journey.
7.SIMPLY: Designed for busy modern people, through the most convenient way to combine with different nutrition. Which
can easily achieve daily intake and reach a slim effect. Beauty and health is as simple as this.
8. M2: M2 is the short name of Slim & Smart. Aiming to release the burden from irregular lifestyle and unhealthy consumption from eating out. Focus on the latest ingredients to provide the best quality of daily nutritional supplements to achieve both smart living and body shape maintaining.

Production

Marketing/References

SHINT BRAND GROUP is the leading brand that inspired by “Black” to produce facial mask. Due to the popularized of E-commence, instead of purchasing skincare product in physical channels most young people purchase them through online shops and social media. Combining online and offline service to establish O2O selling network in order to cater different shopping habit of young people. This way new clients are increasing by 500% for past 2 years.

Our company now own 8 brands, included SEXYLOOK, LUDEYA, MIRAE, Skin Beloved and VEMAR, DR.MAY, SIMPLY, and M2.. Major selling channel would be online channel I-QUEEN and other physical channels. Beside domestic channel, also export to Singapore, Malaysia, Canada ,America, China, Cambodia , India, Vietnam , Korea and gradually marketing to the world.

Assessment

Type:Commerce Assessment

Date:17/December/2020

C B A AA AAA
1. MANAGEMENT
2. SALES / MARKETING
3. QUALITY AND SUPPLIER CONTROL
4. ORDER TO INVOICE PROCESS
5. INFORMATION AND ACCESS CONTROL
6. CUSTOMER CARE
7. eBUSINESS CAPABILITY
TOTAL RATING

Grade definition

  • AAA - Over average. Excellent system and capability can effectively keep company in high stable condition.
  • AA - Better than average. Robust system and capability can keep company in continuous stable condition.
  • A - Average level. System and capability are able to keep the company stability in acceptable condition.
  • B - Slightly lower than average. System and capability can only keep the company in limit stable condition.
  • C - Far below average. System and capability are unable to keep the company in stable condition.

Assessment

Type:Social Responsibility Compliance Assessment

Date:17/December/2020

C B A AA AAA
1. CHILD LABOUR / YOUNG LABOUR
2. FORCED LABOR
3. HEALTH AND SAFETY
4. FREEDOM OF ASSOCIATION
5. DISCRIMINATION
6. DISCRIPLINARY PRACTICES
7. REGULAR EMPLOYMENT
8. WORKING HOURS
9. COMPENSATION AND BENEFITS
TOTAL RATING

Grade definition

  • AAA - Over average. Excellent system and capability can effectively keep company in high stable condition.
  • AA - Better than average. Robust system and capability can keep company in continuous stable condition.
  • A - Average level. System and capability are able to keep the company stability in acceptable condition.
  • B - Slightly lower than average. System and capability can only keep the company in limit stable condition.
  • C - Far below average. System and capability are unable to keep the company in stable condition.
Company Information
  • Company Name:SHINY BRANDS GROUP CO.,LTD.

  • Address:7F.,NO.311,FUXING N.RD.,SONGSHAN DIST.,TAIPEI CITY 10544

  • Country:TAIWAN

  • City:TAIPEI CITY

  • Postal / ZIP code:10544

  • Telphone Number:+886-2-87121319

  • Fax Number:+886-2-87121656

  • Company eMail:jonathan@shinybrands.com

  • Company Web Site:www.shinybrands.com

Profile
  • Company Type:Others:Cosmetics and cleaning supplies retail

  • Company Industry:Other Service:Cosmetics and cleaning supplies retail

  • Registration Body:Taipei City Government

  • License register no.:24347235

  • Company legal status:SHINY BRANDS GROUP CO.,LTD.

  • Year established:2009/05/18

  • Number of employees:100

Contact
  • Contact name:Jonathan

  • Position:Sales Director

  • Contact eMail address: jonathan@shinybrands.com

  • Telephone:+886-2-7730-8909 ext.211

  • Mobile phone:+886-989222725

  • Fax number:+886-2-87121656

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